How can digital innovation take one of the world’s largest e‑commerce platforms to new heights?
As the world's leading airline, United faced growing competition from online travel agencies and competitive digital tools. With a $10 billion platform and the 9th largest B2C website in the world, United was seeking a partner that could truly impact the entire travel experience. IA Collaborative not only redesigned an award-winning, business record-breaking digital ecoystem and mobile app for United. We developed a 5-year innovation pipeline for the company based on the complete flier experience journey.